Frequency (X) Labs builds consumer experiences for the world we're heading into, where efficiency comes from personalization instead of the average. As a fully integrated venture studio, we create and launch companies in-house, anticipating how human behavior and daily optimization will evolve in the coming years. Each venture is led by a specialized internal partner while drawing from our shared infrastructure, design thinking, and capital. We’re building for future markets, engineering the behavioral tools and experiences that will become essential as society, work, and personal optimization continue to transform. This long-term perspective allows us to create genuinely valuable, lasting impact in the consumer landscape.
Aakash Goenka
Aakash transforms complex technical systems into the game engine that powers life optimization. He architects the invisible infrastructure that turns daily routines into engaging, rewarding experiences over the next two decades. His mastery lies in building scalable systems that track progress, unlock achievements, and adapt gameplay mechanics as people's lives and goals evolve, ensuring our products remain robust as society transforms.
Richard Graystone
Richard transforms mundane interactions into exceptional customer experiences that drive real behavioral change. He understands both the psychology of habit formation and the art of customer service, crafting support systems and interfaces that make users feel understood and guided toward their goals. His expertise lies in creating customer experiences so seamless and engaging that using our products feels like having a personal guide helping you level up your life.
Ryan Thurston
Ryan transforms how people sense, choose, and connect with their preferences in an increasingly complex world. He applies deep design thinking to anticipate how taste, curation, and personal decision-making will evolve as options multiply exponentially. His subtle approach creates experiences that feel effortless while solving the fundamental challenge of choice overload that will define the next generation of consumer products.
